How we work The studio
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How we work The studio

Ideas Hunches Bets
don’t have to stay on paper

We’re a team of curious people who build, market and scale curious products.

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Start with curiosity.
Not a business plan.

We chase a curiosity, build the thing, take it to market, and then grow it ourselves.

We chase a curiosity, build the thing, take it to market, and then grow it ourselves.

B u i l d

M a r k e t

S c a l e

The work that keeps us curious

Bits and pieces of the things we’re building.

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Everything it takes to get an idea to traction.

Ship in small
tight loops

...and learn from
every release
Launch assets
32 experiments

One small team,
every discipline

Design, code and growth
at the same table
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Kill what doesn’t
work

...and make room for
the next one
Idea 041Keep
Idea 042Keep
Idea 043Killed

How the studio runs

Small teams

Short loops, in public

Every product we build gets
  • One team owns the whole product
  • Design, engineering and growth in-house
  • A public release every week
  • Ideas that don’t work get killed fast

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Who we like working with